Cleveland Golf Drives Product Innovation Through Simulation and Optimization Using HyperWorks


Much more goes into a golf club than simply wood, iron and graphite. To shape the performance, the distinctive appearance, the personalized feel and even the sound of the club striking the ball, manufacturers must precisely engineer every aspect of the design.

Market–leading golf club manufacturer Cleveland Golf is a pioneer in the design and production of advanced clubs and the developer of the number-one wedge in the golf industry. The company’s engineering research team uses HyperWorks to drive product innovation and tune performance of forward-looking designs while developing market-leading woods, irons, wedges and putters.


► Read the full Cleveland Golf Success Story

Simone Bonino
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Simone Bonino

About Simone Bonino

Simone joined Altair Italy in 2001, and is currently the Vice President of Product Marketing at Altair. He has over 20 years of experience in the PLM market, particularly in the field of manufacturing simulation and business development. His current role includes overseeing the global marketing strategy for the extended HyperWorks brand, integrating contributions from the other Altair divisions, and building a cohesive message with dynamic marketing materials for the CAE and PLM market. He holds an associate degree in mechanical engineering from the Istituto Tecnico Industriale (ITI) Edoardo Agnelli in Torino, Italy.