Superior Industries Accelerates its Design Process With HyperWorks

Superior Industries

Superior Industries made its first stylish mark on America’s roads with the debut of its cast aluminum wheels on the Ford Mustang II in 1974. With a roar heard throughout the auto industry, Superior’s design excellence set the standard for classy aluminum wheels, and the popularity of the company’s products accelerated rapidly. Today, Superior is one of the largest OEM suppliers of cast aluminum road wheels.

One of Superior’s main challenge was to shorten the overall product design cycle.  They attacked this problem by applying the customization and automation capabilities of HyperWorks to many of its CAE processes.

► Read the full Superior Industries Success StoryLearn about the  Altair products used in this story

Simone Bonino

Vice President of Marketing - HyperWorks at Altair
Simone joined Altair Italy in 2001, and is currently the Vice President of Product Marketing at Altair. He has over 20 years of experience in the PLM market, particularly in the field of manufacturing simulation and business development. His current role includes overseeing the global marketing strategy for the extended HyperWorks brand, integrating contributions from the other Altair divisions, and building a cohesive message with dynamic marketing materials for the CAE and PLM market. He holds an associate degree in mechanical engineering from the Istituto Tecnico Industriale (ITI) Edoardo Agnelli in Torino, Italy.
Simone Bonino

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Simone Bonino

About Simone Bonino

Simone joined Altair Italy in 2001, and is currently the Vice President of Product Marketing at Altair. He has over 20 years of experience in the PLM market, particularly in the field of manufacturing simulation and business development. His current role includes overseeing the global marketing strategy for the extended HyperWorks brand, integrating contributions from the other Altair divisions, and building a cohesive message with dynamic marketing materials for the CAE and PLM market. He holds an associate degree in mechanical engineering from the Istituto Tecnico Industriale (ITI) Edoardo Agnelli in Torino, Italy.