Superior Industries made its first stylish mark on America’s roads with the debut of its cast aluminum wheels on the Ford Mustang II in 1974. With a roar heard throughout the auto industry, Superior’s design excellence set the standard for classy aluminum wheels, and the popularity of the company’s products accelerated rapidly. Today, Superior is one of the largest OEM suppliers of cast aluminum road wheels.
One of Superior’s main challenge was to shorten the overall product design cycle. They attacked this problem by applying the customization and automation capabilities of HyperWorks to many of its CAE processes.
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